You're the Creator

You Promise authenticity.

Three Major Keys to the Creator:  

  • Imaginative 
  • Expressive 
  • Innovative 

How To Embody The Creator Storytelling Style

Creator Storytellers are experimental, boundary-pushing or novel

Think Doc Brown in Back to the Future.

When crafting a story, focus on unlocking creativity and authentic language.

Always be championing creativity and innovation.

Anything too salesy or corporate repulses you.

The worst thing a creator can be perceived as is inauthentic or 'sell-out'.

Your audience will think of you like a key to releasing their own imagination.

How To Get Started:

  1. What does expressive mean to you?
  2. Describe a moment of harnessing your creativity.

Use this to start thinking about your messaging through the lens of the creator. I'll be emailing more tips and tricks to pump up the creator in you.


Who Does This Well?